CASE STUDY - SMOKEPURRP

Interscope Records recording artist SmokePurrp has developed a solid brand with recent success. His debut album, “Deadstar“, reached number one on the Rhythmic airplay chart, and peaked at number 40 on the US Billboard Hot 200 Charts. Our Mission was branding, Marketing & Publicity to help assist with the growth of his brand.

We  promoted Smokepurpp  since the release of his “Ski Mask” music video in 2015. The buzz from the video and other singles with close friend Lil Pump culminated in a record deal with Alamo/Interscope Records and Travis Scott’s Cactus Jack Records. The 21-year old Purpp quickly went to work, collaborating with Scott, Yo Gotti, Pump, and more. 

Swish Music Publicity got his debut release, Deadstar, certified gold and single “Audi” got featured on The New York Times, Rolling Stone, Pigeons & Planes, XXL, Mass Appeal, and many more. 

 

His follow up release, Bless Yo Trap, was a collaboration with Grammy-nominated producer Murda Beatz, boasted the standout single “123” and collaborations with Lil Yachty, Offset, and A$AP Ferg. 2018 has been a banner year for Purpp so far, thanks to his selection on the 2018 XXL Freshman list, the release of “Nephew,” his collaboration with Lil Pump, which has over 100M streams across all platforms, and “I Like It,” the Kanye West and Pump collaboration which Purpp co-wrote and debuted at number 6 on the Billboard Hot 100. He’s set to make his mark on 2019 with the highly-anticipated Lost Planet mixtape.